I have been in your Shoes, and that is why I can help.
35 Years, Multiple Business’s, 100 Businesses Supported.
My name is Jason Barnes, and this is my story. At 17 I started my first business. By my thirties I had co founded a logistics company from a single van to a multi-million pound operation with 55 members of staff. What followed were businesses in e-commerce, fitness and personal training, life coaching, and eventually business coaching. Not in theory. In practice. With real money, real teams, and real consequences at every stage."
After years in logistics and business building I joined the Coventry and Warwickshire Chamber of Commerce as a business advisor, supporting over 100 Midlands businesses through their funded advisory programme. Manufacturers, solicitors, marketing agencies, beauty salons, electronics businesses. Every sector. Every stage. The common thread was always the same, a business owner working harder than they should be, without the right support in their corner.
Dragon Forge Advisory is the answer to that. No franchise. No generic system. Just 35 years of commercial experience applied directly to your business.
Direct. Honest. Commercially grounded.
The Dragon Forge Advisory approach is built on the belief that the best advisory relationships are honest ones. If something in your business is not working, we will name it clearly and fix it properly. If you are the problem, we will have that conversation with respect and without judgement. If the opportunity is bigger than you can see right now, we will show you exactly where it is.
This is not coaching in the conventional sense. This is transformation grounded in real commercial experience. I have felt the pressure of leading a team, working long hours, and being so personally and financially tied to a business that at times I could not breathe. If you need to speak to someone who genuinely understands what it feels like to run your own business, get in touch. No agenda. No script. Just an honest conversation
